Global book market revenues up in 2023, thanks to rising prices

The new book market report from GfK Entertainment and Nielsen BookData provides an unparalleled view of the global market.

Earlier this year, GfK and NIQ merged to become the world’s preeminent consumer intelligence company. As a result, data from both GfK Entertainment, a subsidiary of GfK, and Nielsen BookData, a subsidiary of NIQ, has combined to give an unparalleled view of the global book market. Their latest book market report shows across 16 countries an increase in turnover for the majority.

The global book market recorded a rise in revenues in many markets in the first eight months of 2023, but this was accompanied by much higher prices. According to the 16-country analysis, the gains ranged from single figures in economically strong sales territories such as France (+1.3%) and the UK (+1.8%) to considerable increases in the emerging book markets of India (+8.7%) and Mexico (+10%). Revenues were only down in four countries, including Australia (-1.9%) and South Africa (-0.2%). 

Falling unit sales in three-quarters of the countries surveyed 

Average prices for books increased in the Belgium region of Flanders (+8.7%), South Africa (+7.6%), Brazil (+6.1%) and the UK (+5.7%) most noticeably between January and August 2023, but the actual quantity sold went down in three-quarters of the regions surveyed. Here, too, countries such as India (+6.4% in volume) and Mexico (+4.2% in volume) were the exception. The study also found that fiction largely outperformed non-fiction or “how-to” titles, with fiction books generating a higher revenue growth in ten of the 16 countries. 

You are interested in further information about the global book market 2023? Please complete the form below and download the latest report, including average prices, topseller, and more. 

The content you requested is only available to registered users. By completing and submitting the form you will register as a user. GfK is committed to protecting and respecting your privacy. GfK processes your personal data to improve the quality of our services and to keep them secure. Based on the interests you have shown by registering for this event, GfK may contact you in a direct and responsible manner to establish a business relationship. This data processing is based on our legitimate interest. For more information on how and why we process your personal data please visit our privacy policy.

If you are interested in receiving other material from us, such as invitations, product announcements and marketing, we kindly ask you to proactively provide us with the consent.

Powered by BreezingForms


Senta Wolf
Diese E-Mail-Adresse ist vor Spambots geschützt! Zur Anzeige muss JavaScript eingeschaltet sein!
+49 7221 279 504

Wir nutzen Cookies auf unserer Website. Einige von ihnen sind essenziell für den Betrieb der Seite, während andere uns helfen, diese Website und die Nutzererfahrung zu verbessern (Tracking Cookies). Sie können selbst entscheiden, ob Sie die Cookies zulassen möchten. Bitte beachten Sie, dass bei einer Ablehnung womöglich nicht mehr alle Funktionalitäten der Seite zur Verfügung stehen.