International book markets regaining their strength with significant growth in 2021

The international book markets have emerged strengthened from the last financial year, which once again faced a number of challenges. This is shown by an exclusive special analysis by GfK Entertainment based on physical sales data from the respective retail panels and the GfK Consumer Panel (Germany). Whereas nearly half of the nine countries surveyed still recorded in some cases appreciable falls in 2020, last year’s figures were without exception in positive territory, with the Belgian region of Wallonia (+19.0 percent), Brazil (+18.8 percent), Portugal (+16.6 percent), Spain (+16.3 percent) and Italy (+14.7 percent) even managing double-digit growth rates.

The French book market did particularly well in 2021: after reporting a drop of 2.1 percent in the previous year, it was able to increase sales by more than a fifth (+21.2 per cent). In Germany too, the sales chart clearly pointed in an upward direction (from -2.5 to +2.9 percent). The Netherlands (+7.7 percent), Switzerland (+6.5 per cent) and the Belgian region of Flanders (+4.9 percent) closed the year with single-digit increases.

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